https://emasterson.me/home daily 0.75 2025-03-12 https://emasterson.me/art daily 0.75 2025-03-12 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/58edecb5-f2a8-4063-8051-9d0b3e52878b/DSC_0015_web.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/f00de3bf-71ea-4a82-8c7f-de405c066b08/zs2.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/bbc16f9b-0d7b-407e-a9da-b6464f48ff99/IMG_0632.JPG Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/a3844cb4-c0ed-4681-a8d4-c6de1da64e5d/2016-10-24+15.35.28.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/b146a8b0-d101-48a7-b3aa-2c4a8b9573fb/Masterson_VoluntarySimplicity.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/4a921019-6c4f-4e29-8762-3bcaf7d0267e/DSC_0046.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/4fd811c0-4ab8-4f88-a2f4-6c6b1f1858be/doublearch.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/d05348e1-b91e-429e-ae40-28078791c893/shoreoftime.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/ff220f55-ece7-4a98-bf10-49d50e0daa94/nevada002.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/a0960696-27b6-4d33-8320-39c59f278a00/topo1-2.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/5cb9139f-cac2-4e90-a33e-7101827c954b/topo2.jpg Art https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/ba0126c3-0290-46d0-b5d4-bb8ad33a8b48/postcardorange.jpg Art https://emasterson.me/home-1 daily 1.0 2026-03-20 https://emasterson.me/writing daily 0.75 2026-03-20 https://emasterson.me/ux-case-studies daily 0.75 2025-04-06 https://emasterson.me/ux-case-studies/a-new-learning-ecosystem monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/e95fe9ff-d2e0-47e1-b041-d7c6f560eb0b/Screenshot+2023-09-01+at+9.37.46+PM.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/0b5ebd68-8c9c-4fa2-8cbe-51ae003d804e/Screenshot+2023-09-01+at+9.40.55+PM.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/e6dad513-3675-421b-9edc-eb46b9de95e9/Learner+Journey+Storyboard.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/8d121854-eafa-46f8-bc73-b8eebfcbd0b2/Screenshot+2023-09-01+at+9.48.01+PM.png https://emasterson.me/ux-case-studies/the-first-software-release monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/308dd9f2-33c0-4912-8319-9110cbdbcb3f/PXL_20220516_201516873.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/2ad9dca4-66f3-41c2-b76d-4b6aa81aef07/PXL_20220516_201525465.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/2de6b38f-eade-4f17-92e4-eadcd99314fa/NS+Journey+Template_v1+-+Frame+1.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/dcd936eb-85ea-4d4a-bc63-40713c8d642d/Screenshot+2023-08-31+at+9.39.56+AM.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/4d36602c-3363-4081-944f-c4094e45e774/Screenshot+2023-08-31+at+9.38.54+AM.png https://emasterson.me/ux-case-studies/dcl monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/30a6605d-2837-4cd0-a5da-2191ccb8c8dd/IMG_20191023_142904.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/e0601e98-d658-4cd3-9981-4873dad8d490/IMG_20191018_131021.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/1e19a2e4-f65a-4463-9b0e-6bad9f587690/IMG_20191018_142711.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/86529492-a325-464a-a5aa-5d681364877a/HEaRT.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/85ea8f7e-6e4d-4ba9-b195-25246dd1d155/D-THINKING.jpg https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/8ae0e5fd-eb78-4fe1-a16c-17fbca0aeb58/MarketMap2.1.jpg https://emasterson.me/ux-case-studies/design-system monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/323f4afe-c7cc-4237-b276-1c9fba1f163a/Group+4538.png Work - New product, existing brand We started with the low fidelity system of over 180 components built entirely in-house to enable wireframing and feature work to begin as we developed out the high fidelity system with vendor partners. Data about how the low fidelity system was deployed directly informed the creation of the high fidelity system. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/f0a59c50-1a65-450f-bfc6-452143ce6626/DSStylesheets.png Work - New product, existing brand Engaging with a vendor and our internal marketing team, we generated several art boards to identify a product visual direction that would both fit nicely within the existing brand as well as provide the breadth and depth of color and style required of more complex UI. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/e4cfd195-73ad-4379-ab9f-519d6238c9a9/Group+4539.png Work - New product, existing brand With the vendor, we mocked up and user tested multiple variants of each pattern to help us build a cohesive library of components that created the right engagement and interactions from the users. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/e3b015a3-9d4d-4de6-80c9-9046c3f5a37a/Group+4534.png Work - New product, existing brand The resulting high fidelity system was over 360 individual components and illustrations, having laid the foundation with the vendor partner my team managed all iterations, complex prototyping components, and patterns in-house, the full team reviewed progress at the weekly design reviews and provided input. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/5695855e-fc8c-469e-a411-8244179f72a1/Group+4535.png Work - New product, existing brand I examined the existing brand color palette (top) and analyzed it through accessibility grids and in complex UI. These tests revealed a need for greater contrast and color harmony to enable successful interface designs for a larger learning ecosystem. I employed principles of color theory to develop the extended palette (bottom) and socialize it with marketing and our design system team. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/b427c5ef-0ac2-4b6c-808b-adb5c65cee3a/DSlandingimage.png Work - New product, existing brand We tested the new extended palette and typography in existing designs (right) and found it adequately conveyed the brand personality and voice, while lending a fresh perspective and more modern feel to the product. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/00aff605-17a2-44b3-bfc8-2ac218ae910e/DSgridslide.png Work - New product, existing brand Throughout these tests and iterations, we maintained a style guide for quick reference that helped designers in the creative exploration phase to push boundaries while maintaining awareness of major constraints. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/c3d48c89-f1f0-4b0b-bcf7-b2317ea35f23/Zeroheight+Screenshot+1.png Work - New product, existing brand Comprehensive documentation was published by the design system and UX writing teams in Zeroheight, this helped us maintain consistency despite working with multiple international development teams. We focused on accessibility throughout the creation of the design system and corresponding documentation, as reflected here in our Zeroheight cover pages. https://emasterson.me/ux-case-studies/experience-led monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/50fbaaf7-4518-4cee-9b49-8178e9d916da/M01.png Work - Experience-led product shop I created storyboards, such as this one, to convey specific user journeys, pain points, and opportunities to all stakeholders and members of the product team. These storyboards were generated from existing insight and research into the experience, and wove the vision for the end ecosystem in through the lens of the specific user to help generate empathy and engagement. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/84b0e23c-9631-4a43-a9ce-aa8cce3bca41/M02.png Work - Experience-led product shop I created storyboards, such as this one, to convey specific user journeys, pain points, and opportunities to all stakeholders and members of the product team. These storyboards were generated from existing insight and research into the experience, and wove the vision for the end ecosystem in through the lens of the specific user to help generate empathy and engagement. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/c29f570c-caee-40ef-a5e1-fc4e5abea337/M03.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/57f24016-44de-469f-84a6-87cb1454ff70/M04.png Work - Experience-led product shop I created storyboards, such as this one, to convey specific user journeys, pain points, and opportunities to all stakeholders and members of the product team. These storyboards were generated from existing insight and research into the experience, and wove the vision for the end ecosystem in through the lens of the specific user to help generate empathy and engagement. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/bf8e9c85-70ba-4406-af1e-37ede28437f8/M05.png Work - Experience-led product shop I created storyboards, such as this one, to convey specific user journeys, pain points, and opportunities to all stakeholders and members of the product team. 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These storyboards were generated from existing insight and research into the experience, and wove the vision for the end ecosystem in through the lens of the specific user to help generate empathy and engagement. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/56d9cef6-7ab6-422b-8556-cbe5a2fc754f/M07.png Work - Experience-led product shop I created storyboards, such as this one, to convey specific user journeys, pain points, and opportunities to all stakeholders and members of the product team. These storyboards were generated from existing insight and research into the experience, and wove the vision for the end ecosystem in through the lens of the specific user to help generate empathy and engagement. https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/a75a0328-db1a-4408-ad26-181159fb3ac2/M08.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/a8c07a67-84c8-4791-bc70-c258de1e71f1/M09.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/c9328817-bd79-40a3-8121-2c87b3a62b30/M10.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/f6ebe192-7fb6-494d-8c9a-db769792caab/M11.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/26e198ff-4642-4ac4-a2b3-18f30d4726cd/M12.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/b85dd465-d43a-44bf-b5e4-e644dd5f02b5/M13.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/c0c0a2ba-7cea-4a91-b6d0-008470d6a3c3/M14.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/eb0f5592-bca6-4928-8037-cd048eac7bb9/M15.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/db2efc92-12ec-405e-82dd-65d2ce6b58fa/M16.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/0ebedf20-9d6c-4bab-8ca0-a8ddb8950b0d/M17.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/65eb1dec-28e6-4bea-8809-0a75966cbe93/M18.png Work - Experience-led product shop https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/1f393ff8-e263-4b47-b1f8-fa9ba6fcea3f/narrativeleddev.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/36a60f82-7709-4853-ae36-f4235701ea5e/Screenshot+2023-09-01+at+5.05.59+PM.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/e99cc43a-e007-489f-aee0-7c6b97e5e3cd/Product+Delivery+Process.png https://emasterson.me/ux-case-studies/bootcamp monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/bdacd4e6-d5ff-40ae-bcd5-ca119acf0678/Desktop-dark.jpg Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/57fee0f3-7afd-4fcd-ba86-55b62aa0881a/Desktop+-+2.png Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/0358ec5b-46e7-42fb-b6d4-6b38473aeb5a/Screenshot+2023-09-19+at+9.12.01+AM.png Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/af27d412-7404-466d-82cf-2f2a832c8465/Mobile-dark.jpg Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/17b886ae-0773-455d-8bf2-a31ee27cda92/Frame+7.png Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/d72a72c3-ded9-421b-9a02-d01e25138cee/Desktop+-+1.jpg Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/d4c0df5e-cf0b-439f-86ef-fdc57019f90c/Foodie.jpg Work - Learning new tricks https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/6912f420-92f4-46ce-bdad-87ae3679f34b/Foodie+2.jpg Work - Learning new tricks https://emasterson.me/ux-case-studies/building-the-ux-team monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/371b451c-1521-45ef-bb15-a238f22540b0/Product+Design.png https://images.squarespace-cdn.com/content/v1/64eb7cadef2e545ce514937e/accc4e36-9463-477e-9d08-2e2979805be7/Playthinking.png